FemTech Startup
A Wearable for Hot Flashes
Reinventing the Embr Wave for menopause
The Client:
Embr Labs invented the Embr Wave, a wearable device that helps people feel warmer or cooler at the touch of a button. In 2021, Embr saw a unique opportunity to build their second generation device, the Wave 2, to target women in menopause, entering the FemTech market.
The Challenge:
Understand the challenges and behaviors of women in menopause and design a compelling digital tool to deliver physical relief and emotional support.
The Approach:
Fractional design leadership – two years of experience strategy, user research, and experience design – taking Embr from initial concept to first release.
The Solution:
An app to power a more discreet wearable, plus personalized features to find fast relief from hot flashes and meaningful patterns in their occurrence.
Biosecurity Startup
Global Pathogen Surveillance
Transform a national Covid testing program to an innovative biosecurity platform
The Client:
Throughout the pandemic, Concentric was a national leader in Covid testing programs, designed to keep American schools safe. As the pandemic waned, Ginkgo aspired to transform Concentric to meet biological threats on a global scale.
The Challenge:
Define and deliver on a new vision of biosecurity, protecting the health of nations. Identify necessary digital touchpoints, transforming existing software and designing new solutions as customer needs crystallized.
The Approach:
Fractional design leadership – two years of experience strategy, user research, and experience design – evolving Concentric’s testing software to a global biosecurity surveillance platform.
The Solution:
A three-pronged software platform powering: participant registration, test sample data capture, and pathogen monitoring and analysis.
Mental Health Startup
An Education in Reality
Bringing a psychotherapist’s big idea to life
The Client:
A well-respected psychotherapist had a vision of spreading the realities of human nature more broadly, to give everyone an understanding of the root causes for how we feel and function.
The Challenge:
Capture and illustrate the client’s vision, creating an initial proof of concept that puts the lessons of her psychotherapy practice into the pockets of her students, “like MasterClass for mental health.”
The Approach:
Fractional design leadership – one year of collaborative working sessions and solution exploration, including: business and user modeling workshops, initial messaging and visual brand development, blue-sky ideation workshop, iterative prototype design.
The Solution:
Interactive prototypes of an app that provides a self-guided education in the scientific concepts of mental health, including a backlog of features prioritizing initial onboarding and ongoing engagement.