The Client:

Embr Labs invented the Embr Wave, a wearable device that helps people feel warmer or cooler at the touch of a button. In 2021, Embr saw a unique opportunity to build their second generation device, the Wave 2, to target women in menopause, entering the FemTech market.

The Challenge:

Understand the challenges and behaviors of women in menopause and design a compelling digital tool to deliver physical relief and emotional support.

The Approach:

Fractional design leadership – two years of experience strategy, user research, and experience design – taking Embr from initial concept to first release.

The Client:

Throughout the pandemic, Concentric was a national leader in Covid testing programs, designed to keep American schools safe. As the pandemic waned, Ginkgo aspired to transform Concentric to meet biological threats on a global scale, creating Ginkgo Biosecurity.

The Challenge:

Define and deliver on a new vision, protecting the health of nations. Identify necessary digital touchpoints, transforming existing software and designing new solutions as customer needs crystallized.

The Approach:

Plug-in team – In collaboration with Pod Consulting, two years of hands-on design leadership — with a strong focus on data visualization and information architecture.

The Client:

A well-respected psychotherapist had a vision of spreading the realities of human nature more broadly, to give everyone an understanding of the root causes for how we feel and function.

The Challenge:

Capture and illustrate the client’s vision, creating an initial proof of concept that puts the lessons of her psychotherapy practice into the pockets of her students, “like MasterClass for mental health.”

The Approach:

Fractional design leadership – one year of collaborative working sessions and  solution exploration, including: Business and user modeling workshops Initial messaging + visual brand development Blue-sky ideation workshop Iterative prototype design